wtf, who and why
Reducing recidivism, one sip at a time
We believe in second chances
Zuivere Koffie produces high quality products inside prison and offers training to convicts in order to give them a second chance in life.
The Zuivere Koffie way
From crook to coffee master
Inside - work on your future
Make amazing products
At our energy regenerative roastery, bakery, and tea assembly facilities inside Dutch prisons, our taste experts work alongside prison residents to produce our coffees, teas and sweets. At any given moment, we employ 70 prison residents and teach them the crafts and skills they need to find meaningful employment once they are released from prison. By working with [inmates] in this capacity, we help to boost self-esteem and pride, as well as enhance social skills.
Inside - level up your skills
Get education
At the Zuivere Koffie Street University we offer various courses to inmates.
From bakery skills to coffee master, barista, and hospitality our courses are designed to not only teach a craft but also gain a wider range of life lessons. Listening, presentation and social skills help our students prepare for a better future and find work when they are released from prison.
Outside - a second chance
Find an honest job
Zuivere Koffie gives (ex-)convicts a second chance in life. We have a proven track record of helping our 'students' find a suitable role for them. Whether it’s in one of our Zuivere Koffie bars or within our wider network of partners, our students get real jobs with real salaries. Of those who complete our program, 85% of them are still out of prison after one year.
From crook to coffee master. The Zuivere Koffie Reintegration Model shows that it's possible. This is what we refer to when saying 'Life Changing Specialty Coffee'.
What we believe in
The positive choice will prevail
The positive choices we make every day - no matter how small - have a great impact in our community and on our world. When given a choice, people and companies go for the positive. If you ask us, doing business in a positive way is the only way forward.
Our founder, Jemuel Lampe, got a second chance in life through coffee. With Zuivere Koffie he now gives hundreds of people hope and opportunities to improve their future outlook.
our Moonshot
Coffee is broken
Coffee is broken. That's the harsh reality. It's an industry filled with underpaid farmers and workers and over-roasted beans, all of it leaves a bitter taste in the mouth.
Zuivere Koffie has a different view and approach. We're building a blueprint to transform the traditional coffee industry into a climate friendly, socially positive and inclusive industry. One sip at a time.
BIG Coffee is bad coffee, but the day that BIG Coffee copies our blueprint and values for an impactful, honest and tasteful industry.... is the day we cease to exist, and a day to celebrate.
Zuivere Koffie promise
Beter voor jou
High quality
All our products are made with the highest quality ingredients and standards. Your tastebuds will love it.
Here is a contradiction for you: High quality, high end, made in prison.
Beter voor de planeet
Minimal footprint
Every decision we make is made with our environment in mind. We go for the lowest feasible and possible footprint.
Our roastery and bakery are climate positive, powered by solar and wind.
Beter voor de community
Maximum impact
We offer training to motivated convicts inside prison and help them to a paid job when they are released from prison.
Life changing, maximum impact.